L'ORÉAL (UK) LIMITED CONSUMER PRIVACY POLICY

Account creation and management

Where your personal data are collected during the creation or management of an account on L’Oréal websites/apps, through a social media login or in store.

• First name and surname;

• Gender;

• Email address;

• Address;

• Phone number;

• Photo;

• Birthday or age range;

• ID/username, and password;

• Personal description or preferences;

• Order details;

• Social media profile (where you use your social media login or share this personal data with us);

• Loyalty  code;

• User generated content; and/or

• Other information you have shared with us about yourself (e.g. via your “My Account” page, by contacting us, a question via the chat function available on some websites, or by participating in a contest, game, survey etc.).

To:

• Manage your orders;

• Send you marketing communications (where you have asked us to) which may be tailored to your “profile” (i.e. based on the personal data we know about you and your preferences);

• Offer and manage a loyalty program;

• Offer personalised services based on your characteristics;

• Allow you to manage your preferences;

• Monitor and improve our websites and apps;

• Run analytics or collect statistics;

• Secure our websites and protect you and us against fraud;

• Respond to your questions and otherwise interact with you; and/or

• Manage any competitions, promotions, surveys or contests you enter.

• The performance of a contract – so you can create and manage your account;

• Our legitimate interests: (i) to improve our products and services; (ii) better engage with you; (iii) prevent fraud or criminal activity; and (iv) secure our tools; and

• Consent – so you can receive marketing communications from us.

Newsletter and marketing subscription

Where your personal data are collected when you subscribe to receive our marketing communications.

• First name and surname;

• Email address;

• Gender;

• Address;

• Phone number;

• Birthday or age range

• ID/username, and password;

• Personal description or preferences;

• Order details;

• Social media profile (where you use your social media login or share this personal data with us);

• User generated content; and/or

• Other information you have shared with us about yourself (e.g. via your “My Account” page, by contacting us, a question via the chat function available on some websites, or by participating in a contest, game, survey etc.).

To :

• Send you marketing communications (where you have asked us to) which may be tailored to your “profile” based on the personal data we know or learn about you and your preferences;

• Show you marketing communications on other websites, including social media platforms. Note that you may also see our ads on other websites, including on social media sites, but these may not be tailored to you;

• Keep an up to date suppression list if you have asked not to be contacted;

• Run analytics or collect statistics; and/or

• Send content on your behalf to your friends and/or family.

• Consent – so you can receive marketing communications from us; and

• Our legitimate interests: (i) to improve our products and services; and (ii) better engage with you.

Purchases and order management

Where your personal data are collected during the purchase process made on L’Oréal website/apps, in store or on voice assistant platforms.

• First name and surname;

• Email address;

• Address;

• Phone number;

• Personal description or preferences;

• Social media profile (where you use your social media login or share this personal data with us);

• Transaction information including purchased products;

• Payment and information; and/or

• Purchase history.

To:

• Contact you to finalise your order where you have saved your shopping cart or placed products in your cart without completing the checkout process;

• Inform you when a product you wanted to purchase is available;

• Process your order including delivering the product to the address you indicated;

• Manage payment. Please note that your payment information (credit card number/Paypal/bank account details) are not collected by us directly, but by secure payment service providers;

• Manage any contact you have with us about your order;

• Secure your transactions against fraud. We may use a third party provider’s solution to detect fraud and make sure that payment is completed;

• If you place a purchase using a registered account, we will add this transaction to your profile so we can understand your interests and preferences and you will see a record of your transactions with us within your account (where applicable);

• Manage any dispute relating to a purchase; and/or

• Run analytics or collect statistics.

• The performance of a contract – so you can make purchase and we can manage the associated logistics.

• Our legitimate interests: (i) to improve our products and services; (ii) better engage with you; (iii) prevent fraud or criminal activity; and (iv) secure our tools.

• To comply with a legal obligation – to keep information we are required to.

Online browsing

Where your personal data are collected by cookies or similar technologies (“cookies”*) when you browse L’Oréal website/apps or on third-party website/apps where we have cookies.

For information on the specific cookies placed on a particular website/app, please check the cookies table or tool available on the specific website/app.

*cookies are small text files stored on your device (computer, tablet or mobile) when you are on the Internet, including on L’Oréal Group’s websites.

Data related to your use of our websites, including:

• Where you came from;

• Login details;

• Location;

• Data related to your navigation on our apps/websites, incl. scroll/mouse movement (but in an manner that does not identify you);

• Videos you watched;

• Pages/ads/content you looked at, clicked or tapped on;

• Duration of your visit; and/or

• Products you searched for and/or selected to create your basket.

Technical information:

• Your IP address;

• Browser information;

• Device information; and/or

• Your unique ID which is given to each visitor, and the expiration date of the ID.

We use cookies, together with other personal data you have already shared with us (such as previous purchases, or whether you’re signed up to our email newsletters) for the following purposes:

• To deliver targeted advertising, that is to show you:

  • online advertisements for products which may be of interest to you, based on your previous behaviour; and/or

  • ads and content on social media platforms, such as Google, Facebook, Snapchat, Amazon and  Pinterest or other websites.

You can opt out of targeted advertising by using the function available on our website (where applicable), or in your browser settings. For opting out of targeted advertising on social media platforms, please visit the relevant social media platform to explore the options they may provide.

• To tailor our services for you, that is to:

  • show you recommendations, marketing, or content based on your profile and interests; and/or

  • display our websites in a tailored way, for example, show you products we think you might like.

• To allow our websites/apps to function properly, that is to:

  • ensure the proper display of content;

  • create and remember your shopping cart;

  • create and remember your account login details;

  • interface personalisation, such as language, or any user-interface customisation (i.e. parameters attached to your device including your screen resolution or font preference), etc.;

  • perform troubleshooting; and/or

  • improve user experience and our websites/apps, for example, by testing new ideas or layouts.

Please note that we only track your navigation on the website/app (e.g., mouse movements) to ensure our websites/apps function properly, for troubleshooting, and to improve user experience, as explained above. We do so in a way that does not identify you and use encryption mechanisms to ensure that the personal data provided on the website/app is always masked and never recorded.

• To ensure our websites/apps are secure and safe, and to protect you against fraud or misuse of our websites/apps or services.

•  To run statistics, that is to:

  • avoid visitors being recorded twice;

  • know users’ reaction to our advertising campaigns.

  • improve our offers; and/or

  • understand how you discovered our websites/apps.

• To allow sharing of our content on social media platforms.

• Consent – to store cookies on your device.

• Our legitimate interests: (i) to improve our products and services; (ii) better engage with you; and (iii secure our tools.

Social Media Platforms

Where your personal data are collected from your activity on social media platforms.

For more information on how your personal data may be shared with Facebook and Google, please see the respective sections under “We may disclose your personal data to our partners” below.

We may get information you publicly post on social media platforms and use it to better understand how consumers view our products/services and interact with us. For example, we may use public posts to identify beauty trends. Where possible, we do this in way that we are unable to directly identify you.

We may also collect your personal data when you mention us on social media platforms. The personal data we collect may include:

• Social media handle;

• Photo; and/or

• Any comments mentioned in your post.

If we want to re-use any content you post on social media platforms, we will always ask your permission first (see ‘User Generated Content’ below).

To

• Monitor and improve our websites and apps; and/or

• Run analytics or collect statistics.

• Our legitimate interests: (i) to improve our products and services; and (ii) better engage with you.

Promotions

Where your personal data are collected during a competition, game, contest, promotional offer, sample request, survey, etc.

• First name and surname;

• Email address;

• Phone number;

• Birth day or age range;

• Gender;

• Address;

• Personal description or preferences;

• Social media profile (where you use your social media login or share this personal data with us); and/or

• User generated content;

• Other information you have shared with us about yourself (e.g. via your “My Account” page, by contacting us, a question via the chat function available on some websites, or by participating in a contest, game, survey etc.).

To:

• Complete tasks that you have asked us to, for example, to manage your participation in the promotion, including to take into account your feedback and suggestions;

• Run analytics and statistics;

• Add your participation to your profile so we can understand your interests and preferences.

• The performance of a contract – so you may entered into the promotion/we can deliver the prize).

• Our legitimate interests: (i) to improve our products and services; and (ii) better engage with you.

User Generated Content

Where your personal data are collected when you submit content (for example images or ratings and reviews) on one of our websites/apps/social media platforms or accept our re-use of any content you posted on social media platforms.

• First name and surname or alias;

• Email address;

• Photo;

• Personal description or preferences;

• Social media profile (where you use your social media login or share this personal data with us); and/or

• Other information you have shared with us about yourself (e.g. via your “My Account” page, by contacting us, or by providing your own content such as photos or a review, or a question via the chat function available on some websites).

To:

• Use the content you have created and/or shared in accordance with the specific terms and conditions accepted by you e.g. to post your review/content and to promote our products;

• Run analytics and statistics; and/or

• Add your content to your profile so we can understand your interests and preferences.

• Consent – to provide you with the service you have requested, for example, so you can upload the content of your choice.

• Our legitimate interests: (i) to improve our products and services; (ii) better engage with you; and (iii) secure our tools and design new features.

Use of websites/apps and devices

Where your personal data are collected as part of your use of our websites/apps and/or devices (for example when you provide your personal data when completing online forms or trying on our products virtually via our apps).

• First name and surname;

• Gender;

• Email address;

• Photo;

• Location;

• Birth day and/or age range;

• Personal description or preferences, including characteristics such as skin tone, skin/hair type (e.g. your beauty profile); and/or

• Application or device usage data.

To:

• Provide you with the service(s) you requested (e.g. test our products virtually, enable you to purchase our products, provide you with advice and notifications regarding your sun exposure, skin/hair routine etc.);

• Analyse your personal characteristics and recommend appropriate products (including bespoke products) and routines;

• Conduct research and innovation by scientists within the L’Oréal Group;

• Monitor and improve our apps and devices; and/or

• Run analytics and statistics.

• Consent – to provide you with the service you have requested, for example, show you recommended products or complete your purchase.

• The performance of a contract – to deliver the service you have requested e.g. to enable you to try on products virtually.

• Our legitimate interests: (i) to improve our products and services; (ii) better engage with you; and (iii) secure our tools.

Enquiries

Where your personal data are collected when you ask questions relating to our brands, our products and their use, or your purchases, account or rights.

• First name and surname;

• Phone number;

• Email address;

• Other information you have shared with us about yourself in relation to your enquiry (which may include welfare, health data and call recordings).

To:

• Answer and manage your enquiries;

• Run analytics and statistics; and/or

• Add your questions or concerns to your profile so we can understand your interests and preferences.

• The performance of a contract – to respond to your enquiries.

• Our legitimate interests: (i) to improve our products and services; (ii) better engage with you; and (iii) secure our tools.

Our Premises

Where your personal data are collected when you visit our premises e.g.  our store(s).

• Photo/Video captured via CCTV; and

• Attendance/visitor forms (which may include the collection of welfare and health data). 

To:

• Assist in the prevention and detection of crime and manage enquiries; and/or

• Help ensure the health, safety and security of employees and visitors, information located or stored within the premises, and assets.

• Our legitimate interests: (i) prevent fraud and criminal activity; and (ii) secure our tools.

• To comply with legal obligation – to meet health and safety requirements.